Hello New York, We’re Ellevest

The challenge: To get busy New Yorkers to look up from their phone between errands or on their way to happy hour with friends and see that Ellevest will help them invest in all those big dreams of theirs.

My role: Concept and write Ellevest’s first out-of-home campaign in over five years, running in 60 locations across Manhattan and Brooklyn.

The solve: Rather than overcomplicate investing, this creative unpacks how simple it is to get started, and why investing is a form of self-care. The concept extended across channels including OOH, paid social, email, organic social, and newsletters.

Impact: Produced the second highest coaching sales month ever, a boost in IG follower count by 1.1%, ~100 total incremental memberships during the OOH media run, and nearly 2,000 redemptions of promo.