Building a Community on Spotify

The challenge: introduce Ellevest to women who don’t know the brand (yet!) on well-known podcasts like Brene Brown, and emphasize just how easy it is to start investing right now.

My role: Write pre and mid roll scripts in the brand’s first podcast campaign, highlighting Ellevest’s gender-focused algorithm in an uncomplicated way.

The solve: Make the case that you should in invest in your dreams now so you can, you know, go ahead and live them. This is the kind of thing you’d share in your group chat.

Impact: Introduced Ellevest to a new audience of women through top-ranked podcasts like Brené Brown’s Unlocking Us and Dare to Lead.