Love Where You Live Even More

The challenge: Realm streamlines a process often described as a giant, painful timesuck that all homeowners dread, otherwise known as "renovating your home." The catch? Unpacking what Realm actually, you know, does. 

My role: Develop an organic Instagram strategy built on education and humor rather than chasing vanity metrics, using a mix of Reels, carousels, image posts, and engagement-boosting Stories.

The solve: Position Realm as a data-rich company led by friendly humans — building credibility and crystallizing the brand voice at the same time.

Impact: Built a brand voice from scratch for a company that had never existed in the social space. Then grew it — +86% increase in website taps and +8.1% growth in total followers.