Money Talks

• The challenge: Restaurants prioritize saving money but have a strong status quo bias when it comes to front of house software because they are hesitant to make any changes that may disrupt their day-to-day operations.

• My role: Develop a lighthearted, unboring, and human way to express that now is the time to save money and reach more guests by switching to Yelp Guest Manager.

• The solve: Money Talks plays on famous quotes about finances and savings to show restaurant owners they’re losing much needed cash by not using YGM.

• Impact: Like Wu-Tang said, cash rules everything around me—we surpassed the total campaign goals and reached 139 SQL's & 47 CWs.